NextGen proximity advertising provides businesses with the solution and the opportunity to utilise Bluetooth wireless connectivity. NextGen Bluetooth delivers the relevant content to the relevant people in the relevant places, all the time. The benefits are immense and unparalleled when compared to other forms of direct response advertising. Advertisers have the ability to deploy advertising, marketing, or messaging campaigns in a matter of minutes rather than days or weeks.

Example: An estate agent can send a list of ALL their properties within a few seconds in an easy to navigate mini-website format. Using the keywords option, a potential buyer could also receive images and details of a specific property within seconds of seeing the property.

Liverpool Police (Merseyside) are currently employing this technology as a public information tool and to help solve crime. Fact: Detectives are using this technology to catch the killer of Rhys Jones. A special appeal featuring pictures is being sent via Bluetooth straight to people’s mobile phones. This is one example how NextGen Bluetooth is a highly effective and extremely flexible advertising medium.

NextGen Bluetooth Marketing | Case Studies